About us
About Reference
Reference Academy for Consulting and Training stands as one of the most established trading companies in the region, renowned for its unwavering trustworthiness. Since its inception in 2003, both our public and private clients have consistently relied on our expertise to cultivate their human capital across various administrative and technical domains. This strategic investment aims to not only amplify their product and service offerings but also enhance their overall operational prowess.
Our distinctive approach lies in our extensive array of pioneering training courses and consulting services. These offerings are meticulously curated and delivered by a team of experts who boast specialization in devising solutions that are pertinent to this region’s unique business landscape. These solutions directly address the contemporary challenges faced by businesses today.
Our pride stems from the exceptional track record we have fostered over the years and the enduring relationships we have forged with our esteemed clientele. Many of these valued partnerships have been with us since the inception of our remarkable journey.
"Training is not just about obtaining information, it's a methodology and a measure of quality."
Vision
“Vision is the art of seeing what is invisible to others.”
When Jonathan Swift made this statement, He was referring to the importance of setting a vision, a dream and an ambition that drives everything you do.
At Reference Consulting and Training Academy, We very much believe in Jonathan Swift’s saying and support it with words and deeds.
That’s why we strive to define every vision that guides our strategies, Then work hard to achieve these visions no matter how difficult they are.
When Reference was founded 20 years ago, All the visions developed collaboratively by management and staff focused on providing our clients worldwide with high-quality training and consulting products.
Despite the difficult times the world has gone through, From regional wars to financial crises, Our services at Reference continued with high quality, We strive to ensure that all specified visions are achieved, if not exceeded.
Core Values
Reliability
The first of these core values is reliability, Reference employs the largest number of full-time industry experts. We insist on this standard when we hire because we know that self-employed and part-time employees, They are constantly unreliable. We are always at the service of our customers, This is what distinguishes us from the rest and makes us one of the most reliable companies in the field of training and development, Our customers have relied on us for decades, Our credibility will ensure that they continue to do so.
Excellence
The second core value is excellence. Since the founding of Reference, Excellence was part of her creed, The prospect of doing well can also help a company climb the ladder of success but won't stay "up." Therefore, in order for success to be sustainable, It must be built on excellence, Whether the speed with which we respond to our customers, or the attractive environment we create in our training programs, We strive for excellence in everything we do. We have done so since our founding, That's what made us among the leaders in this busy competition.
Flexibility
Flexibility is the third core value of Reference. Colin Powell (American politician) said in one of his statements: "Leaders respect their core values. But they are flexible in how they are implemented." In Reference, We believe in the importance of flexibility, We have been the pioneers of training in this regard and will continue to strive for flexibility and creativity to ensure the satisfaction of our customers, Through the new products that we launch every period, New learning methodologies we offer in our programs or creative solutions we offer to our clients.
Seriousness
The fourth core value that will drive our mission is seriousness in thinking. Reference constantly strives to redefine the standard of excellence in everything it does, Reference is therefore open to ideas that challenge traditional views and stimulate innovation. The only constant in life is change and we believe that in order to stay connected, We must constantly improve with the changing needs of society.
Focus
Customer focus is our core value at Reference, All the fibers in our organizational fabric are designed to suit their desire. The normative structure of our training and mental programs, Our flexible pricing structures make our ability to customize customer-centric products endless, that's why many of our customers have been with us since incorporation. That's why we won't stop at anything to keep them with us for generations to come.
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