Gain a thorough understanding of all aspects of digital strategy and planning including budgeting, staff selection, analytics, Reputation management and social customer service.
Certified Digital Marketing Professional – Strategy focuses on planning, implementing, and measuring your digital marketing efforts. It includes the following modules:
– Introduction to Strategy and Planning
– Traditional communication
– Digital Communication
– Digital channels
– Social customer service
– Marketing budget
-Personnel
– Risk and reputation
– Strategy and plan formulation

The Professional Diploma in Search Marketing helps participants learn how to create and implement advanced marketing strategies to help develop their company’s path.

Certified Digital Marketing Professional – research covering the following modules:
– Introduction to Research Marketing
– Search Engine Optimization – Setup
– SEO – Content
– SEO – Workshop
– PPC ads – Search
– PPC Advertising – Display Networks
– PPC Ads – Video
Strategic Planning